Freeze alert: keep the coffee hot

Products and resources in the concept

• 32 Oz Ceramic-Lined Travel Mug

  Hero product, shown in three colours

• 15 Oz Ceramic-Lined Coffee Mug

  Smaller desk mug

• Retro Packable Puffer 20-Can Cooler Bag

  Cross-sell for lunch and the commute

In Weathercop, merchants choose up to ten products for each trigger. The event sent to Klaviyo carries them to the email. Care guides and other advice links can be added to the creative.

Why it’s useful

• Cold-weather demand for a summer brand is easy to miss. A freeze trigger gives the drinkware range its own moment.
• A pun on the brand name makes the weather the reason to open, rather than a discount.

These are reasons to try it, not measured results.

Subject and preheader

Proposed subject

Finally, Floe weather in {{ location }}.

Preheader

Wednesday drops to 27°. Your coffee doesn’t have to.

{{ location }}stands for the customer’s city, filled in when the email sends.

Inside the email

1. 01

   Header

   Navigation for drinkware, mugs, soft coolers and custom orders, then the Kettle & Floe wordmark on navy.

2. 02

   Forecast strip

   Minneapolis, the week ahead: Tuesday low 35°, Wednesday low 27° (highlighted with a snowflake), Thursday low 31°.

3. 03

   Headline

   Wednesday, low of 27°F. “Floe weather.” Finally, a forecast that lives up to the name.

4. 04

   Hero photo

   A red 32 oz travel mug with a straw beside a sage 15 oz coffee mug, on an icy blue background.

5. 05

   Intro

   “We’ve kept things cold for decades. This week, we’d like to keep your coffee hot.” Our ceramic-lined mugs are hot/cold compatible and double-wall vacuum-insulated, built for long-lasting temperature retention. Scrape the windshield, then sip. Button: Shop the mugs.

6. 06

   The big pour, 32 oz

   “Pick your cold-morning color.” Three travel mugs in sage, amber and chalk. 32 Oz Ceramic-Lined Travel Mug, $29.99. Features: vacuum-insulated, ceramic lining, leakproof lid (when the flip ’n’ sip lid is closed), built-in coaster. Button: Shop the travel mug.

7. 07

   More cold comfort

   The desk-sized pour: 15 Oz Ceramic-Lined Coffee Mug, $21.99, sized for the first cup of the day. Lunch, layered up: Retro Packable Puffer 20-Can Cooler Bag in a daisy print, $34.99, which packs into its own front pocket.

8. 08

   Services and footer

   Free shipping on orders of $99 or more, find a retailer, gifting with custom orders. The footer repeats the wordmark with “Stay cool out there”, social links and a note that Kettle & Floe is a fictional demo brand.