Rain alert: pick the right brim for a wet Sunday

Products and resources in the concept

• Puddle Bucket

  Hero product: bucket hat with a stitched drip-edge brim

• Run-Off 5-Panel

  Crushable five-panel cap for wet runs and rides

• Long Tide Cape Cap

  Long-bill cap with a snap-off rain cape

In Weathercop, merchants choose up to ten products for each trigger. The event sent to Klaviyo carries them to the email. Care guides and other advice links can be added to the creative.

Why it’s useful

• Rain gives a practical reason to look at hats that usually sell on style, and a hat leaves both hands free where an umbrella doesn’t.
• The comparison table turns three similar products into an easy choice by activity.

These are reasons to try it, not measured results.

Subject and preheader

Proposed subject

90% chance of rain in {{ location }} on Sunday. Hats on.

Proposed preheader

Three water-ready hats for a wet Sunday, and how to pick the right brim.

{{ location }}stands for the customer’s city, filled in when the email sends.

Inside the email

1. 01

   Header

   On yellow, the Tidelark tide mark and condensed wordmark, with links to Rain, Sun, Water and Packables.

2. 02

   Hero

   “Rain check · Charleston, SC.” “Wet Sunday. Keep the plans.” A 90% chance of rain in Charleston on Sunday; an umbrella takes a hand, a hat with a proper brim doesn’t. A photo of a woman at a wet harbourside market in a dark teal bucket hat, with a “90% Sunday rain” sticker.

3. 03

   The weekend, by the drop

   Chance of rain in Charleston as raindrops filled to the level: Friday 10%, Saturday 40%, Sunday 90% (highlighted in yellow), Monday 30%.

4. 04

   Intro

   On a wet Sunday the market moves under the awnings, the dog still needs a walk and the ferry runs anyway. All three hats share one quick-drying, water-repellent recycled nylon; the difference is the brim. Button: Shop water-ready hats.

5. 05

   Pick your brim

   A comparison table. Puddle Bucket, $48: 6 cm drip-edge brim, folds flat into a back pocket, chin cord, best for the market and the dog walk. Run-Off 5-Panel, $38: short crushable bill, scrunches into a fist, bungee back, best for wet runs and rides. Long Tide Cape Cap, $54: 8 cm long bill, cape snaps off and rolls up, buckle back, best for docks, decks and the ferry line. Each column has its colours and a Shop button.

6. 06

   After the rain

   01 Shake: flick the brim. 02 Hang: by the brim, not the crown. 03 Wash: machine wash cold in a mesh bag.

7. 07

   Footer

   The Tidelark Headwear wordmark, rain-check preferences for Charleston, and “Fictional concept · Weathercop”.