High UVPharmacy & sun careIndependent concept · Boots

High UV: choose sun care by need

A UV-index explainer leads into a practical comparison of three Soltan sun-care formats.

The trigger

Variable
UV index
Threshold
UV index of 6 or more
When
Any one day, 2–7 days ahead
Example forecast
Brighton: Saturday UV index 7

Saturday and midday are illustrative context. The trigger checks any one day’s forecast UV index, not a selectable weekday or time window.

Desktop email

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Boots speculative concept email: A UV-index explainer leads into a practical comparison of three Soltan sun-care formats.
Independent concept for Boots. Not affiliated with or endorsed by the brand. A text outline is under “Inside the email”.

Products and resources in the concept

In Weathercop, merchants choose up to ten products for each trigger. The event sent to Klaviyo carries them to the email. Care guides and other advice links can be added to the creative.

About this concept

An independent Weathercop creative exercise. This brand is not presented as a Weathercop customer, and this is not an actual campaign or an endorsement.

Bright UV-day lifestyle mood photo (hero and one detail crop). No Soltan packaging shown.

Authentic official Boots logo, sourced unchanged from https://www.boots-uk.com/. Body and headline type are concept styling.

Why it’s useful

  • The forecast gives customers time to plan sun protection before the high-UV day.
  • Comparing lotion, spray and children’s formats helps shoppers choose by need.

These are reasons to try it, not measured results.

Subject and preheader

Proposed subject

UV index high in {{ location }} on Saturday

Proposed preheader

What the number means, and how to pick your SPF.

{{ location }}stands for the customer’s city, filled in when the email sends.

Inside the email

  1. Header and hero

    The official Boots logo above a bright lifestyle photo, with a “7 UV · Sat” badge.

  2. Headline

    “Saturday’s UV: 7. Here’s what that means.” Brighton’s high UV is paired with shade, covering up and sun cream.

  3. UV scale

    A five-band scale from low to extreme highlights the high range, 6–7.

  4. Choose by need

    A table compares Soltan Protect & Moisturise Lotion SPF50, Spray SPF50+, and Kids Lotion SPF50+, each in a 200 ml format.

  5. Directions and footer

    Apply generously and reapply as directed on the pack. “Find your Soltan”, then stores, help and unsubscribe.

Book a call →How Weathercop works

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