High UV: a sun kit and a reapply rhythm for a UV 10 day

Products and resources in the concept

• Daily Face Fluid SPF 30

  Face sunscreen in a pump bottle

• Body Lotion SPF 50

  Body sunscreen in a flip-cap tube

• Sport Stick SPF 50

  Twist-up stick for ears, nose and neck

• After-Sun Aloe Gel

  Evening after-sun

In Weathercop, merchants choose up to ten products for each trigger. The event sent to Klaviyo carries them to the email. Care guides and other advice links can be added to the creative.

Why it’s useful

• A UV forecast reaches people the night before a beach day, when they still have time to replace an old bottle.
• The reapply timeline is useful on its own and simply repeats the label directions, so the email stays helpful without making health claims.

These are reasons to try it, not measured results.

Subject and preheader

Proposed subject

UV 10 in {{ location }} on Friday. Pack the bag tonight.

Proposed preheader

Very high on the UV scale. A four-piece sun kit, and a reapply rhythm for the beach.

{{ location }}stands for the customer’s city, filled in when the email sends.

Inside the email

1. 01

   Header

   A plum bar reading “UV forecast · San Diego”, then the Halfshade mark (a half-shaded sun) and lowercase wordmark.

2. 02

   Hero

   “Friday · very high UV.” “Friday’s UV index: 10.” That’s the top of the “very high” band; if Friday means the beach, pack the bag the night before. A photo of a pump bottle, a squeeze tube, a stick and an after-sun jar on sunlit stone, with a “UV 10” badge.

3. 03

   The UV index this week

   Daily peak UV for San Diego as bars: Wednesday 7 (high), Thursday 8 (very high), Friday 10 (very high, highlighted), Saturday 9, Sunday 6.

4. 04

   Intro

   A UV 10 forecast is a good reason to check the beach bag tonight: is last summer’s bottle past its date, and is there anything for the face, or for after? Button: Shop the Friday kit.

5. 05

   The Friday kit

   Four coloured tiles: Daily Face Fluid SPF 30, 50 ml pump, $24; Body Lotion SPF 50, 200 ml tube, $19; Sport Stick SPF 50, 15 g, $14; After-Sun Aloe Gel, 150 ml jar, $16. Each has an Add to bag link. Then “All four, packed in a mesh beach pouch”, $73. Button: Get the kit.

6. 06

   A reapply rhythm for Friday

   The label directions: apply 15 minutes before sun exposure and reapply at least every 2 hours. A timeline under the sun’s arc marks 10 AM apply, reapply at 12, 2 and 4, then after-sun in the evening. Plus once more after every swim, sweat or towel-off; shade, a hat and a shirt do the rest.

7. 07

   Footer

   A note that the email comes from UV alerts for San Diego, preference links, “Read the label and follow the directions”, and “Fictional concept · Weathercop”.