Frost alert: 10% off until the frost lands

Products and resources in the concept

• Frost Cloth Row Cover, 10 × 25 ft

  Hero product

• Bell Cloches, set of 3

  Single-plant protection

• Pop-Up Plant Tent

  Covers a raised bed

In Weathercop, merchants choose up to ten products for each trigger. The event sent to Klaviyo carries them to the email. Care guides and other advice links can be added to the creative.

Why it’s useful

• Tying the offer’s end to the forecast makes the urgency honest: after the frost, the covers are too late.
• Practical steps for the night before make a discount email useful even to people who don’t buy.

These are reasons to try it, not measured results.

Subject and preheader

Proposed subject

Frost reaches {{ location }} Thursday: 10% off until it lands

Proposed preheader

Cover the tomatoes before Wednesday night. Code COVERUP ends at 11:59 PM.

{{ location }}stands for the customer’s city, filled in when the email sends.

Inside the email

1. 01

   Header

   A berry-red bar: 10% off frost protection, ends Wednesday 11:59 PM ET. Then the Bramblecote Garden Supply leaf logo.

2. 02

   Headline

   Columbus, frost alert. “Frost reaches Columbus on Thursday.” Thursday low of 30°F. A dashed coupon: 10% off frost protection, code COVERUP, until the frost lands.

3. 03

   Hero photo

   A gardener pulling frost cloth over a raised bed of kale on a frosty sunrise.

4. 04

   Forecast strip

   Lows: Monday 41°, Tuesday 38°, Wednesday 34°, Thursday 30° (highlighted), Friday 36°.

5. 05

   Intro

   Late tomatoes, peppers and fall greens still have weeks of harvest left if they get through Wednesday night. Cover them before sunset Wednesday. Button: Shop frost protection, 10% off.

6. 06

   Offer window

   “The offer runs while there’s still time to cover up.” A bar: Monday (today), Tuesday, Wednesday ending 11:59 PM, then Thursday, frost at 30°F. Code COVERUP, about 2½ days left.

7. 07

   Products

   “Cover up before Thursday,” prices shown with 10% off: Frost Cloth Row Cover 10 × 25 ft, $24.00 now $21.60; Bell Cloches, set of 3, $36.00 now $32.40; Pop-Up Plant Tent, $29.00 now $26.10.

8. 08

   Tips and footer

   Terms: code COVERUP, ends Wednesday 11:59 PM ET, not combinable. Three steps for Wednesday evening: measure the beds (one 10 × 25 ft cloth is 250 sq ft, more than seven 4 × 8 ft beds at 224 sq ft), cover before sunset down to the ground, uncover once the frost melts. A note that Bramblecote Garden Supply is a fictional demo brand.